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A promotional item is merchandise given away free of charge to the public in an effort to promote a business or increase interest in, or sales of, a product. These items are also referred to by the slang terms schwag and tchotchke. (The latter is derived from a Yiddish word meaning "trinket".)
Promotional items are also used in politics to promote candidates and causes.
Examples of promotional items include logo-branded t-shirts, caps, keychains, bumper stickers, pens and badges.
Collection of certain types of promotional items is a popular hobby.
External links
- "Smart Schwag"
- A collection of promotional pens
- Online Promotional Items
Categories: Sales promotion | Promotion and marketing communications |
Related News
Promotional sales not a growth indicator
The Chronicle Herald - Apr 25 1:57 AM IN THEORY, the Promotional Products Association of Canada, which has been around for 50 years, should provide a fairly accurate indication of the health of the economy. But really that’s only theory.
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Common Mistypes
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